principal designer + brand manager
I create visual stories. Every chosen element is important because each detail representing your brand is an expression of the project, tells a story of who you are, what you've already done, and what you are about to do.
I practice a two-fold mission:
helping clients develop stories not yet told,
re-creating ideas or stories that may need to be re-told.
I treat every concept as a detailed analysis of the brand, and I make certain that your ideas will be presented with artistry, clear strategy, and timeless design. Consistency is at the core of my work.
Four things I know for sure:
Balance. The most important design principal is visual weight. Your site may contain important elements--logos, social media icons, graphics, and video—and my job is to place these elements so the overall vision has balance, and your message has clarity.
Color. Choosing complimentary hues and tints that will reflect your brand's identity.
Graphics. Visual art that is non-intrusive and will add to the overall look and feel of your project.
Typography. Choose fonts that are readable and reinforce the content of your web pages or brand's logo.
The quality of your vision will be interpreted by these elements.